82% of companies agree that retention is cheaper than acquisition

Econsultancy

According to Econsultancy, Marketers are more focused on acquisition than retention. This is despite the fact that 82% of companies agree that retention is in fact cheaper than acquisition. A figure up from 70% last year, and certainly bolsters the notion that on-going profit from a customer lifetime is higher than any one single transaction.

The full Cross-Channel Marketing Report is available here