What is A/B Testing?
A/B testing (sometimes called split testing) is comparing two versions of a Decline Recycling Strategy to see which one performs better. It is a method to validate that any new changes to your decline recycling strategy are improving your recovery rate. You can test different recycling strategies on a portion of your subscriptions before you apply them to your entire volume.
You compare two decline recycling strategies by routing similar recurring transactions to the two variants (let’s call them A and B) at the same time. The one that gives a better recovery rate, wins!
Accurate A/B tests can make a huge difference to your bottom line. By using controlled tests and gathering empirical data, you can figure out exactly which strategies work best for your company.
If you know what works and what doesn’t, and have evidence to back it up, it’s easier to make decisions. Just remember to keep testing regularly, since the effectiveness of anything can change over time.